The Company Vision, Mission and Values

And how we created of them via consultation with all staff in 2022

You may know the story. It is the early 1960s and John F. Kennedy is set on beating the Soviets in the space race. His aspiration? To land a man on the moon before the decade is out. Lore has it that walking round NASA one day the young President came across a janitor mopping the floor. He asked, ‘Hey! What do you do here?’ Startled, the janitor replied, ‘Well, Mr President, I am helping to send a man to the moon.’

Are your people mopping floors or, as NASA’s janitor believed, sending a man to the moon?

(If you want to READ MORE [https://www.marblebrook.com/mopping-floors-or-sending-a-man-to-the-moon/])

Everyone’s contribution matters.

We’re not just trying to sell gutters for some faceless shareholders – instead we know that:

• we are doing our bit to improve the environment and save the planet by converting plastic gutter sales to metal gutters;
• we are improving our installer customer’s business success by sharing our expert knowledge;
• we are improving conservation and renovation projects by helping to get high quality heritage products installed on them;
• we are helping housing associations make affordable housing more affordable by reducing the ongoing maintenance and repair costs;
• And we are involved in some inspiring ‘Grand Design’ style custom builds

We’re certainly not just mopping the floor at Rainclear! We’re not just here for a job title, or to pay the rent/mortgage (which we could do anywhere else). This is why we stay and why others would be proud to join us.

From the staff survey

If you were in charge of Rainclear, what would you change about the business on the first day?

• Better supplier variety online to compete better.
• Improve technology and equipment.
• Value our staff in more ways than money.
• Tighten the bond with new members – to feel part of the business.
• Remember that all customers are not equal – so don’t change things based on one criticism.
• Encourage staff to meet more. And share ideas more.

What would be your vision of a better future?

• More collaboration on decision making.
• Regular feedback on the business performance and goals.
• Clear communication of the company’s strategy.
• Ensure staff feel valued and motivated.
• Support for the Directors to allow them to do more of the work they need to do.
• A Business Development Manager.
• Office Manager to help liaise with Admin, Finance and Directors and manage the day-to-day running.
• Make the website easier to use – compete better with competitors.
• More interesting team building exercises, including partners and family.
• Another BBQ.

Rainclear’s Personality

This might sound a bit strange, but if Rainclear was a car make/model, what would it be?

• SPRINTER VAN – versatile, reliable and worth every penny you spend on it
• FORD – reliable and goes the extra mile
• SUBARU IMPREZA – looks nice and performs well
• AUDI – reliable and efficient. Good looking

List 10 words to describe Rainclear?

What makes you proud of working at Rainclear?

• “The people that I work with and having great feedback from our customers.”
• “The company believes in its product and in good customer service.”
• “I enjoy my job and I am pleased that the products we sell are metal and not plastic (except where they are plastic, and then I think that needs to change) so that they can be a sustainable solution and contribute to net zero targets.”
• “Those experiencing personal difficulties receive appropriate help and support.”
• “Team work and Customer Service.”
• “Management that will listen to an idea or suggestion, whilst also helping to motivate and offer guidance and will tell you if you’re going wrong! Offering great customer service and ground-breaking products. It makes you feel proud when you receive some nice feedback or secure an order, that the team has worked to secure – from marketing, accounts, admin, warehouse and sales.”

THE VALUES WE STAND BY

These are the core principles that shape Rainclear’s culture and inform the way we treat our customers and each other.

Key points from the staff survey

• Friendly, helpful, and knowledgeable
• Going above and beyond
• Good communication
• Pride in the products
• Integrity

We take pride in our product, service, and expertise.

We always communicate effectively and act with integrity.

We go above and beyond for all.

OUR MISSION STATEMENT

This statement defines our purpose and direction in the world. We will use this as a guide to motivate and encourage us to lead by example.

Key points from the staff survey

• Become the metal experts – own our USP
• Even more knowledgeable team
• Maintain high quality
• Enhance our customer’s builds

Leading the way in sustainable building solutions – by continuously improving quality & choice, expertise, and customer experience.

The Company VISION

This is the long-term aspiration of Rainclear Systems and the future of the industry that we are working towards.

Sustainable building solutions to be the industry standard.

Leading the way in sustainable building solutions – by continuously improving quality & choice, expertise, and customer experience.

The resultant Brand refresh:

Incorporating the straplines:

Enhancing Builds with Style & Quality

And :

Metal Alternatives for Sustainable Construction

And wall art for the office, meeting room and warehouse kitchen: